How Roger Federer pulled On into tennis and why the brand is repeating play with Kylian Mbappe
Sep 22, 2026
Roger Federer helped running brand On enter tennis in 2019 as an investor and product partner, then wore its first match shoe. The company has used a similar cash-and-equity playbook with Kylian Mbappe after his Nike exit, hoping he can open football the way Federer opened tennis.
