Hospitality has come a long way, promises veteran to Euro 2028-bound Chinese football fans
Oct 28, 2026
The Shah of Iran, a UK assassination, the Venezuelan petrodollar crisis and Colombia’s creaking infrastructure all indirectly led to Bobby Charlton, Eusebio and Ferenc Puskas glad-handing paying supporters outside stadiums at the 1986 World Cup in Mexico.
“In their prime, our team would have beaten every side in that World Cup,” said Jaime Byrom, one of the individuals responsible for a sea change in sports hospitality since his first innovative step into the industry 40 years ago.
Byrom’s...
